Under the agreement, GHF will partner with R&B on sales, distribution and trade marketing for Raasay and Feragaia across the UK, delivering against objectives spanning distribution, account management and in-venue product promotion.
The appointment marks the next phase of growth for Raasay and Feragaia as both brands look to double the revenue of their UK business in the near term, with a focus on building presence beyond Scotland, where they already hold a strong following among spirits drinkers, by securing prestigious positioning in iconic outlets across London & The South.
William Dobbie, Managing Director of R&B Distillers, brand owner of Isle of Raasay Distillery and Feragaia, said: “As we look to increase our distribution and brand awareness beyond Scotland, where we have built a solid foundation, GHF's relationships across the most influential venues and retailers in the UK make them the right partner for this next chapter. Their track record of building premium drinks brands with credibility speaks for itself. We look forward to getting started with them as our focused partner on the trade channel.”
Tristram Coates, Founder & CEO, GHF, added:
“Raasay is one of the most compelling stories in Scotch whisky, a true island single malt with genuine provenance and a quality of liquid that stands up in any company. Feragaia is equally distinctive, offering a genuinely grown-up, uncompromising approach to the non alcoholic category.
Our role is to bring focus and executional intensity to the growth of both brands in the UK, placing them in the right venues and retailers at the right time. London’s most iconic outlets are where reputations are made, and that is exactly where this portfolio belongs.”
