As demand for sophisticated, non-alcoholic options peaks with a growth of 34% over the past 5 years (IWSR’s No/Low-alcohol Strategic Study 2025), Wild Idol is positioning itself as the ultimate drink of the British summer. From late June through to September, the brand will showcase its award-winning alcohol-free sparkling portfolio, introducing exclusive naturally alcohol-free spritzes and signature serves designed for elegant summer sipping.
The Wimbledon Season at Azzurra Chelsea: Launching on 27th June, Wild Idol takes over the stunning terrace at Azzurra in Chelsea. Guests can enjoy a bespoke Azzurra low and no alcohol Spritz menu featuring Wild Idol white and rosé, with a hint of botanicals and citrus, while celebrating the thrill of the championships in a chic, sun-drenched setting.
Smoked & Uncut Festivals at The Pig Hotels: Bringing countryside escapes to life, Wild Idol will host a dedicated Spritz and signature serves bar at the famously laid-back Smoked & Uncut music and food festivals, hosted at the iconic The Pig hotels in Hampshire, Devon and Kent.
The Rosé Season at Pillar Hall, Olympia: Moving into July, Wild Idol celebrates the height of summer by anchoring the beautiful Rosé season celebrations at the historic, newly reimagined Pillar Hall in Olympia.
The Rosé Season at The Ivy (all venues): Throughout July, Wild Idol brings its signature pink bubbles and Spritz serves to the famous, flower-filled oasis of The Ivy Chelsea Garden and terraces throughout London, creating the ultimate hotspot for alcohol-free luxury.
