Wellness brand founded by ex-footballer celebrates impressive growth

Supernova Living, the wellness brand specialising in wholefood supplements that are organic, adaptogenic and protein rich, is celebrating its continued growth with exciting development plans for 2025 and beyond.

Founded by former professional footballer and TV pundit, Jermaine Beckford, alongside his wife, wellness advocate and former television presenter, Laura Beckford, the brand has accelerated growth by an impressive 270% over the last 12 months, as more consumers wake up to the power of wholefood, wellness blends. 

Designed to boost energy and focus, promote hormone balance and support gut health, Supernova Living offers three main blends, each tailored to the specific wellness needs of women, men and children. 

The blends are 98.6% organic, completely free from artificial additives, fillers and common allergens, and are formulated with ingredients including ashwagandha, red maca and chaga to offer a comprehensive wellness solution. 

Having struggled with regular injuries, fatigue and bloating throughout his footballing career, Jermaine sought to find a natural solution without relying on steroids and pharmaceutical drugs. 

Thanks to Laura’s background in human biology, the pair undertook extensive research around the world, working with some of the most respected and established naturopathic nutritionists and medical herbalists, and co-founded Supernova Living in 2018. 

Now a leading name in the health and wellness industry and recommended by athletes, musicians and actresses alike, Supernova Living has exciting plans to continue to increase its market share during 2025, while ensuring it is widely perceived as the ‘go to’ wellness blend for all members of the family.

Jermaine said: “After seven years in business, this is a really exciting time for Supernova Living. We’re passionate about improving wellbeing using simple steps and believe small, positive habits can create lasting change, so we’re really pleased to see our brand grow and help even more people.

“We shouldn’t just be aiming to get through the day, but to feel energised, alert, focused and happy, and the results of our plant-based blends speak for themselves. It’s truly fulfilling to hear how many people are feeling the benefits, and we’re keen to keep growing and evolving.”

Laura added: “Our philosophy is that prevention is better than cure, which is why our whole family, as well as our team, take Supernova every single day. Each ingredient plays a positive role in supporting, balancing and preventing illness in our bodies.

“There is nothing more important to prioritise than feeling good and being healthy, and we shouldn’t wait until we lose it to appreciate our health. It’s a privilege to help so many people feel better, more energised and more focused, and we’re excited for what’s to come.”

For more information, visit: www.supernovaliving.com