Home > Latest News > Product Development > Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Wendy

5/2/2025 8:30:24 AM

Product Development

3 mins read

The Delicious Dessert Company’s Strawberry and Cream Eclairs are making a triumphant return to Tesco and Morrisons from June 23rd, just as the British summer time hits full swing and Wimbledon fever takes hold.

 

Bursting with strawberry crème pâtissière, layered with fresh cream, topped with strawberry fondant and finished with a delicate white chocolate drizzle, these limited-edition eclairs are the ultimate courtside companion or picnic showstopper.

 

And with research revealing that 42% of people crave desserts after religious fasting periods like Ramadan and Lent, their return couldn’t be better timed. As spring sunshine beckons people outside, 10% specifically choose cream cakes and eclairs for outdoor dining.

 

Claire Smith, Head of Insight at The Delicious Dessert Company commented: We love creating treats that feel special and bring a smile to people’s faces. Our Strawberry and Cream Eclairs are back just in time to enjoy the great British summer – whether you’re watching the tennis, heading to the park, or simply treating yourself.”

Other Articles You Might Like

Kim

2/13/2026 9:52:21 AM

Masses flock to Packaging Innovations & Empack 2026 as industry showcases sustainable breakthroughs
Birmingham’s NEC opened its doors to the UK’s leading packaging event, with hundreds of exhibitors unveiling cutting-edg...

Joanne

11/20/2024 11:37:06 AM

The Choya Aged 3 Years Extra Fruit Umeshu wins Double Gold and named Best in Class and Best in Show Fruit Liqueur at The San Francisco World Spirits Competition
Choya is delighted to announce that The Choya aged 3 Years Extra Fruit Umeshu has won a Double Gold medal at this year’s...
Beverages 3 min read

Gina

6/7/2024 6:56:42 AM

Sustainable Packaging Drives Demand for Clean Peel Liners
According to Selig Group, a leading global manufacturer of tamper evident cap and closure lining materials, the company ...

Stuart

4/10/2024 9:26:46 AM

TOVARITCH! Vodka Launches Operation Uplift: An Airborne Mission to Taiwan
In a bold move that mirrors its adventurous spirit, TOVARITCH! Vodka - the world’s most awarded premium vodka - has emba...
Product Development 3 min read