Sweet Freedom Launches “Mystery Syrup” - The Flavour Everyone Knows but Nobody Can Name

Sweet Freedom’s latest limited edition product | RRP: £3.40

Sweet Freedom, the award-winning B Corp brand famous for its healthier, plant-based syrups, has just launched its boldest creation yet - Mystery Syrup. 

This online-exclusive is set to stir up a frenzy, not just because it tastes suspiciously familiar, but because no one is allowed to say what it really is. Trademark laws mean the flavour must remain top secret… which only makes it more irresistible. 

“The moment you taste it you’ll know exactly what it is… and we’ll never be able to admit it,” laughs Nadine Maggi, Managing Director of Sweet Freedom. “Let’s just say it’s fruity, fun, and has a bit of a cult following already. Will it spark another great British supermarket showdown... that is the question!” 

Customers can submit their guess here for a chance to win a prize – wrong answers welcome too.

Available from 31st October 2025 only at www.sweetfreedom.co.uk, the Mystery Syrup is plant-based, allergen-free, high in fibre, lower in calories than sugar, and of course utterly delicious… even if nobody can say exactly why.