The NEW snacking lineup includes Pip Organic Strawberry and Banana Pipcrunch and a Strawberry & Mango addition to the brand’s popular Pipsticks range.
NEW Pip Organic Strawberry and Banana Pipcrunch is simply made with 100% organic freeze-dried bananas and strawberries in bite-size crunchy cubes and a handy bagged format for convenient on-the-go healthy snacking and lunchbox occasions.
NEW Pip Organic Strawberry & Mango Pipsticks follows the success of the certified B Corp brand’s popular Mango & Pineapple and Mango variants – the latter of which will also launch in store.
Like the rest of the Pip Organic range, both lines are free from added sugar, flavourings or anything artificial, with a fruit selection and freeze-drying process that retains all the taste as well as essential vitamins, minerals, and antioxidants.
Meanwhile, Pip Organic’s award-winning Fizz range also hits shelves in a 4 x multi-pack format. Developed for parents seeking healthier kids’ soft drink options, Pip Organic Apple Fizz and Apple Cherry Fizz are both a refreshing blend of 100% not-from-concentrate organic fruit and sparkling water – with nothing else added. Each 250ml can also contains one of your five-a-day.
Together these new launches and listings strengthen the brand’s position within the major multiple retail channel, forming part of the brand’s ambitious growth plans across grocery.
Co-Founder, Karen O’Flaherty, said: “We’re delighted to share our latest snacking offers and to expand our distribution across Waitrose.
“We know from our own ‘Pip Parent Panel’ that consumers are seeking food and drink options that are appealing to children without unnecessary or hidden ingredients.
“Pip Organic exists to provide the solution, making it easier for parents to say “Yes!” with our range of snacks and drinks made with 100% organically grown not-from-concentrate fruit and vegetables and no added sugar or sweeteners and no added colourings or nasties.”
