HeyLo! launches Bold New Look and Expands Low-Carb Range

HeyLO! continues to challenge keto expectations with dramatic rebrand in partnership with dynamic agency duo, No Biscuits and The Tribe

This week, Leeds-based disruptor brand, HeyLO!, unveils a major packaging overhaul and launch of new low-carb products, signaling a fresh chapter in the brand’s commitment to build on distribution made in 2024 and the unstoppable momentum of the keto and low carb movement. 

After collaborating with renowned agencies, No Biscuits and The Tribe, HeyLO!’s revamped identity reflects its energetic, innovative approach while also boasting new low-carb brownie bars and flatbreads, ushering in new ways for customers to enjoy healthier, indulgent baked products without compromising on their nutritional goals.

No Biscuits Agency, based in London and known for its impact on brands from Coca-Cola to Wildfarmed, was instrumental in reworking HeyLO!’s visual identity. Their unique “regen creative” approach fused bold, impactful vision with contemporary design, ensuring HeyLO! stands out on shelf, while reflecting the low-carb brand’s passionate personality and purposeful, game-changing  mission.

Commenting on the partnership, Flo Heiss, co-founder of No Biscuits said, “the key challenge was creating a logo design that captured the spirit of HeyLO!: fun, confident, and full of vitality while ensuring it communicated the quality and authenticity that consumers expect from this deeply trusted brand. We trawled through years of customer feedback and time and time again, HeyLO! was described as ‘life-changing’, so we knew we had to bring this energy into the new look.”

Meanwhile, The Tribe, a female-owned, Manchester-based strategic branding agency known for its work with household names like Quaker and Dr. Oetker, rolled this out across the full range. The new packaging will break through an often homogenised shelf, combining boldness with simplicity to create a clear, accessible message that resonates with today’s health-conscious consumer.

New keto-friendly products expands its range

As part of its evolution, HeyLO! is also introducing four new and improved low-carb products, totalling its range at a significant 17 lines. Its new keto-friendly Brownie Bars, available in Choco, Ginger, and Orange flavours, offer a high fibre, low sugar, vegan, gluten free alternative, meaning customers can satisfy their sweet craving without derailing their low-carb goals. Additionally, after spotting a wide variety of uses by its passionate followers, HeyLO! is switching its pizza bases to flatbreads to emphasise their versatility at meal time. 

The low-carb movement continues to gain momentum 

The low-carb movement shows no sign of slowing down - the hashtag Keto has amassed over 10.3bn views on TikTok and over 21M on Instagram - making innovation like this central to help Brits maintain a sustainable, healthier way of living. By 2050, it is predicted that up to 60% of UK adults could be obese*, with over 4.8 million suffering from diabetes, equating to 6% of the UK population. It has been shown that switching to a low-carb diet can have a significant impact on weight loss as well as reversing type 2 diabetes**,  demonstrating the clear need for innovation and disruption in this space. 

“It’s not just a new look but a truer reflection of us as a brand. We’re not afraid to challenge the status quo and finally feel our bold new look and even bigger range reflects the energy and support we offer our dedicated community - delicious food that keeps them on track, whilst making them smile!” said Heidi Normanton, Founder of HeyLO! “By continuing our mission to create low-carb options that genuinely taste and satisfy just like their high-carb counterparts, we’re proving the choice doesn’t have to be a sacrifice, and they can have their life back by making these small switches.”

Supporting UK manufacturing and female entrepreneurship 

The Made in the UK label on the majority of the range highlights the brand’s commitment to its local manufacturing in the North West and Yorkshire, while the intentional Buy Women Built logo reinforces HeyLO!’s strength as a female-founded company and one that supports this movement at every step. 

The refreshed design and new product lineup will be available from 7th May, following the 2025 Food & Drink Expo in Birmingham. With a bold new look, innovative products and passionate fan base, HeyLO! is confidently positioned to continue its growth within the competitive health-food category. 

Discover more at weareheylo.com