Fearne & Rosie widens UK distribution & secures first international listing

Asda confirmed as latest supermarket launch Spinneys secured as first international listing CLF & CN Foods secured as new wholesale partners.

This April, British Jam brand Fearne & Rosie, celebrates securing wider UK distribution for its range of reduced sugar jams. ASDA, which is the brand's newest national supermarket win, will take two SKUs; Strawberry and Strawberry Super Berry from 6th April, rolling out across 407 stores (RRP: £3.20/310g jar). This month also marks the brand’s first foray onto the international supermarket scene, with Spinneys in Dubai confirmed to take all five flavours. The brand will also be widening its availability to independents, having confirmed a duo of wholesale wins with CLF and CN FOODS who will list the full range. 

Pitched as perfect for spreading, stirring, baking and dolloping, the Fearne & Rosie range prides itself in being packed with 70% more fruit and 40% less sugar than standard Jams. Made using 100% natural ingredients and absolutely no concentrates, the Great Taste Award-winning spreads are deliciously crafted with whole fruits delivering taste and health in unison. 

Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices. Already the fastest growing Jam in UK grocery (+300% growth YOY) with a revenue

forecast of £2 million for the current financial year, the new listings will further accelerate its mission to become the go-to jam brand for contemporary adults and families. 

Rachel says: “We’re so excited to have secured the support of ASDA to help us further drive our distribution. Health is the fastest growing sub category in jams, and thanks to our market leading nutritionals, we are brilliantly placed to educate shoppers and inspire healthier lifestyle choices. We know obesity levels in both children and adults are rising and at Fearne & Rosie we have a real opportunity to make a difference, helping to reduce the nation's sugar intake. Thanks to the support of ASDA, we are one step closer to becoming THE go to healthier choice for adults and families, which is our dream!” 

Visit the website to find out more or follow the journey on instagram: @fearne_and_rosie