Bosh! launches Landmark Plant-Based Range in Tesco, The UK’S Biggest Retailer

BOSH!, one of the UK’s most influential plant-based food brands, is rolling out its most ambitious range to date with eight new prepared meals and pizzas landing in Tesco stores nationwide from Monday 6^th October.

This is one of the largest branded plant-based launches the UK has seen in recent years and marks a major milestone for Henry Firth and Ian Theasby, the best-selling cookbook authors and co-founders of BOSH!.

Since bursting onto the scene in 2016, BOSH! has become a household name:

• +1 million cookbooks sold

• 3.5 million social followers

• +4 billion video views across its platforms
  

• Thousands of free recipes shared online
  

• Six Sunday Times bestsellers, cementing Henry and Ian as the UK’s most successful plant-based authors

Now, BOSH! is bringing that expertise to supermarket shelves with a range designed to deliver flavour and nutrition. Inspired by recipes from their massively popular channels, each dish is plant-based, packed with protein and full of flavour.

The launch line-up includes:

• N’duja Sourdough Pizza

• Margherita Sourdough Pizza

• Creamy No-Duja Pasta

• Goan Chickpea Curry

• Creamy Mac & Greens

• Teriyaki Mushroom Noodles

• Hearty Vegetable Lasagne

• Ultimate Bean Chilli

Tolu Coker, Tesco Buying Manager Plant-Based said:

"We’re delighted to be partnering with BOSH! on this new range of plant-based ready meals and pizzas, bringing more shoppers to the category and driving category growth."

Henry and Ian said:

“This is the biggest moment yet for BOSH!. From day one, our mission has been simple: to help more people put more plants on their plates. Over the years, we’ve listened to our audience, refined our recipes, and learned what makes plant-based food exciting. This new range is everything BOSH! stands for - flavour, health, and accessibility - now made easy for everyone to enjoy at home.”

Credited with “putting vegan food on the map” by Gordon Ramsay, BOSH! continues to lead the way in making plant-based eating mainstream.