Vita Mojo Partners with the Salad Project to Scale Digital Experience for Customers as Brand Opens New Site

Vita Mojo, the tech partner of choice for ambitious hospitality operators has partnered with The Salad Project to open its 8th London store amid a ‘salad boom’ in the capital. The Salad Project, a leading name in quick service, is using Vita Mojo to scale its digital experience for customers, aiming to open a total of 20 locations by 2027. Vita Mojo’s technology has been used by more than 150 operators globally to date, including LEON, GAIL's and Honest Burger.

Vita Mojo, the leading tech partner of ambitious hospitality operators, has extended its strategic partnership with The Salad Project, the latest sensation of the quick-service scene. Vita Mojo will aid The Salad Project’s expansion plans, which include scaling to 20 locations by 2027. Most recently, its technology was used in the opening of The Salad Project’s 8th site on Bond Street. 

As part of its strategy, The Salad Project has a keen focus on digital transformation, introducing a Click and Collect digital ordering experience, branded app, and loyalty scheme. These initiatives extend the brand’s ethos of fresh, healthy meals by offering ultra-convenient ways for customers to engage with it both online and in person, with Vita Mojo streamlining the experience. 

Central to The Salad Project's digital offering is its customer app, which has already become a game-changer in the sector. The app is entirely supported by Vita Mojo, allowing customers to easily pre-order and customise meals, adjust ingredients or select dietary options. With a consistently high rating on the App Store and recognition in The Times, the app has quickly garnered a loyal following. 

The Salad Project’s Click and Collect Experience also helps the business effectively manage queues, which have risen alongside its popularity.

Furthermore, The Salad Project’s switch to Vita Mojo has meant that across the business, whether a customer is ordering on the app or in store, they will have the same experience regarding loyalty. 

Vita Mojo’s Analytics platform also allows the business to take a holistic approach to data, giving clear insights on how the business is performing on a specific date or store and allowing the team to spot trends and better cater to its customers. 

Co-founder of The Salad Project, Florian De Chezelles said; “As The Salad Project continues to expand, getting the details right is essential to our growth strategy. Our work with Vita Mojo plays a key role in achieving this, helping us maintain the high standards our customers expect, whether they're in the queue or placing their click-and-collect order, while supporting the scale and vision of The Salad Project."

Looking ahead, The Salad Project is focused on scaling its digital initiatives and expanding its footprint across London. The company plans to open a total of 20 locations by 2027.