The Mayfair Chippy teams up with Jam Industries on limited edition clothing range for National Fish and Chip Day

The brands are launching a range of t-shirts and caps to celebrate Britain’s best loved dish

The Mayfair Chippy, West London’s elevated fish and chip restaurant with locations in Mayfair and Knightsbridge, is this June launching a limited-edition clothing range in collaboration with Jam Industries. 

With sustainability, freshness, and good cooking at the heart of every dish, The Mayfair Chippy takes pride in serving responsibly sourced seafood that changes with the seasons. A wide-ranging menu features vegan and gluten-free options and a choice of homemade sauces such as finger-licking Chip Shop Curry Sauce, HP Gravy, and Tartare. A selection of British gin, wine and craft beer complement classic ‘chip shop’ dishes.

Jam Industries is a British lifestyle and clothing brand designed to bridge the gaps between city and coastal style. With a focus on sustainable materials, transitional pieces and unisex styles, the brand has gone from strength to strength since its inception in 2013, now boasting 10 stores across London and the South West. 

Launching on National Fish and Chip Day (Friday 5th June), the TMC X Jam clothing range will be available at The Mayfair Chippy Knightsbridge, as well as at the Jam Industries King’s Road store. 

On offer will be two t-shirts (priced at £39 each) as well as a cap (£25), inspired by British seaside nostalgia and nautical design. Quantities will be limited, with customers encouraged to visit on launch day to secure an item from the collaboration.

And guests who pre-book a table on 5th June and quote ‘National Fish and Chip Day’ will be automatically entered into an exclusive prize draw to win the full TMC × Jam clothing bundle - the ultimate collab giveaway for lovers of great food and standout style.

Jamie Jones, co-founder of The Mayfair Chippy says: “Fish and chips is such an iconic part of British culture, so we wanted to celebrate National Fish and Chip Day in a way that felt creative, fun, and uniquely London. Partnering with Jam Industries allowed us to bring together food, fashion, and nostalgia through a collection that reflects both brands and the spirit of the British seaside.”

Mark Jordan, co-founder of Jam Industries says: “As a West Country brand with a single store in London, we loved the concept of collaborating with the Mayfair Chippy, London's most luxurious fish and chip shop! Despite operating in completely different industries, we feel the two brands are perfectly in sync, and we shared the belief that there’s a lot more fun to be had enjoying the cultural overlaps of fashion and food going forwards, in a world where ‘offline’ experience and ‘fun’ go a lot further than anything else!”