Remedy Leads the UK Kombucha Category with Biggest Advertising Campaign to Date

This week, the UK’s best-selling and most recognised kombucha, Remedy, launches its biggest advertising campaign to date, with a bold new national OOH and sampling push designed to drive brand awareness and trial at scale. 

Rolling out across 2,600 sites in seven major cities, the campaign features high-frequency bus and rail placements targeting commuters, vast digital screens and bespoke special builds for maximum impact, alongside a major London Underground and Canary Wharf takeover, delivering standout and unmissable visibility. 

This campaign is further powered by a major sampling activation, with more than 70,000 cans of Remedy set to be distributed across five cities, driving widespread first-hand trial. The activity will be amplified through a considered mix of influencer partnerships, PR, and in-store media, as well as owned social and email marketing to extend reach and frequency nationwide. 

Featuring the new brand platform, There’s A Remedy for That, the campaign spotlights Remedy’s standout flavour credentials and category-leading no-sugar proposition, driving consideration at a time of year when people are most open to positive change and trying something new. 

Brewed with live cultures and real ingredients, every can of Remedy is designed to support gut health and help bring the body into better balance. With an unrivalled range of mouth-watering flavours – from Raspberry Lemonade, Mango Passion and Wild Berry to Ginger Lemon, Peach and Cherry Plum – Remedy proves that there is no compromise on taste when making the switch to a delicious, sugar-free kombucha. 

“Remedy is here to change the way people think and feel about soft drinks,” says Jo Alexander, Head of Marketing UK & Europe at Remedy. “Functional drinks have seen rapid growth over the past five years, with the UK kombucha grocery category worth more than £42 million and growing at almost 30% year-on-year. 

“Remedy is the clear category leader, holding 34% of UK kombucha sales, more than double the size of the nearest competitor. With its no-sugar, great-tasting range, Remedy isn’t just leading the market – it’s driving it, as the only brand making major investments in large-scale, awareness-building marketing.

“This campaign marks our biggest investment to date and is designed to drive awareness and trial at scale, through repeated high-impact messaging that ensures Remedy shows up in a truly unmissable way. It’s also building on proven performance – including a record £1.4 million of retail sales delivered in four weeks as a result of our last London OOH campaign.”

Remedy’s previous OOH campaign, which took place in London in June 2025, drove an uplift of 24% month-on-month in London vs the rest of UK Grocery retail. 

“Taste is still the number one driver in soft drinks choice, but 82% of consumers now see high-sugar drinks as harmful,” continues Jo. “That creates a clear opportunity for brands that can deliver on both great taste and better-for-you credentials. 

“That’s exactly where Remedy stands out - and we see significant headroom to continue growing as a leading healthier drink brand in the UK.