The UK’s number one supplier of Caribbean food and drink Grace Foods UK* has unveiled a refreshed new-look design for its popular one-litre Grace Tropical Rhythms range, making it even easier for shoppers to spot on shelf.
Grace Tropical Rhythms by Grace Foods UK is a range of delicious Caribbean-inspired drinks available in four refreshing flavours – Mango Carrot, Pineapple Ginger, Fruit Punch and Sorrel Ginger.
The updated one-litre Tetra packs have been redesigned with enhanced flavour cues, bolder branding and stronger shelf standout to improve brand recognition and help customers more easily identify their favourite flavours in store.
Importantly for retailers and shoppers, Grace Foods UK has stressed that although there will be both the old and new packaging designs in circulation during the transition period, the drinks inside remain exactly the same.
Head of Marketing Kimberley Lue Lim said: “We wanted to give our one-litre Tropical Rhythms range a fresher, more impactful look on shelf that really reflects the vibrant Caribbean flavours inside each pack.
“The new design makes it much easier for shoppers to quickly recognise the brand and identify their favourite flavours, while also helping the range stand out more strongly in-store.
“Importantly, while the packs may look different, consumers can be reassured that it is still the same great-tasting Tropical Rhythms drinks they know and love.”
The one-litre Grace Tropical Rhythms range is designed for sharing and at-home consumption occasions, with the convenient resealable format making it easy to store in the fridge and enjoy with family and friends.
The refreshed packaging will begin rolling out across independent retailers and wholesalers nationwide from this month, with both old and new pack designs expected to appear in trade during the transition period.
Grace Tropical Rhythms is also available in 475ml bottles, 330ml PET bottles and 330ml sparkling cans across major supermarkets and independent retailers.
