Home > Latest News > Beverages > Mash Gang Unveils New Alcohol-Free Pastry Stout for Festive Season

Mash Gang Unveils New Alcohol-Free Pastry Stout for Festive Season

Joanne

12/9/2024 1:57:47 PM

Beverages

4 mins read

Alcohol-free leader continues to push the boundaries of non-alcoholic brewing with the launch of its indulgent new pastry stout, Lesser Evil 

 

Mash Gang, a leader in crafting premium non-alcoholic beers, has revealed its latest creation: Lesser Evil. This indulgent 0.5% ABV pastry stout is a masterful blend of rich chocolate, velvety oats, and a generous dose of sweet and sour cherry juice, offering a luxurious, cake-like drinking experience. 


Lesser Evil began life as a collaboration named ‘Reign in Blood’ with Oslo’s Amundsen Brewery. And that dream truly came alive. Reign has become one of the highest-rated and awarded non-alcoholic brews of all time, setting the standard for non-alcoholic pastry stouts. 


Stout consumption has been growing rapidly worldwide, with a global volume increase of 11% from 2021 to 2022, according to IWSR. The UK saw an even higher rise at 23%, driven in part by increased interest in alcohol-free varieties1.


Lesser Evil taps into this trend, providing the richness and decadence stout lovers crave whilst remaining non-alcoholic and vegan-friendly. 


Lesser Evil is available in eye-catching 440ml cans, distributed through select retail outlets and Mash Gang’s online store. Its striking packaging and indulgent flavour profile make it a standout addition to shelves and taprooms. 


Michael Baggs, Founder at Mash Gang, commented: “Pastry stouts are about indulgence, nostalgia, and pushing creative boundaries. With Lesser Evil, we’ve combined the dessert-like qualities of the style with the accessibility of alcohol-free brewing, creating a beer everyone can enjoy. Launching during the festive season feels perfect—it’s a time for celebration, and this beer is ideal for sparking conversations and evoking warm memories. Lesser Evil bridges indulgence and inclusivity, offering all the flavour without the buzz.”

Other Articles You Might Like

Rachel

5/12/2025 10:34:49 AM

Three Bee Friendly brands unite for World Bee Day 20th May 2025
Its only 8 days to World Bee Day, a timely reminder to celebrate the hard graft of one of planet’s leading pollinators a...
Product Development 4 min read

Wendy

5/2/2025 8:30:24 AM

Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics
The Delicious Dessert Company’s Strawberry and Cream Eclairs are making a triumphant return to Tesco and Morrisons from ...
Product Development 3 min read

Joanne

2/25/2025 2:38:55 PM

Truestart Coffee Further Expands Distribution with Morrisons Launch
TrueStart - the original healthy coffee brand - is set to launch in Morrisons stores nationwide on 3rd March - marking t...
Beverages 4 min read

Gina

2/23/2024 10:23:14 AM

The Felix Project launches Restaurants Feed London campaign to help fight the city’s hunger crisis
The campaign calls on London restaurants to participate and add optional donations to customers’ bills to help those mos...