Eisberg expands Premium Alcohol Free Wine Range with Launch of Grenache Rosé in Tesco

Eisberg, the UK’s leading alcohol-free wine brand, is proud to announce the launch of its newest product - a premium Grenache Rosé - which will be available in selected Tesco stores nationwide from July 2025 alongside Eisberg Selection Pinot Grigio and Pinot Noir.

As part of Eisberg’s Selection range, the new Grenache Rosé was crafted to cater to the tastes of Provence rosé drinkers. With an emphasis on quality, taste, and refinement, this alcohol free offering delivers the crisp, elegant profile drinkers expect from a dry rosé, but without the alcohol.

As the driest alcohol free ever created by Eisberg, Selection Grenache Rosé is appreciated for its bright, expressive notes of grapefruit, berries, watermelon, cucumber, and herbs, complemented by a delicate floral bouquet and a zesty, acidic finish. 

Eisberg’s new product captures all of these hallmarks while catering to the growing demand for premium, alcohol free alternatives.

Perfect for British BBQ season, the Grenache Rosé provides a low/no option for the  growing trend of dry rosés, tapping into the market for elegant, lighter-style wines and catering to fans of popular wines like Whispering Angel. 

Priced at £8, the design of the bottle follows the sophisticated design of Eisberg’s existing Selection range, but in clear glass that showcases its pale salmon colour.

The new listing builds on the success of the Eisberg Selection range and further strengthens the brand’s positioning as a pioneer in premium, alcohol-free wine.

Dan Harwood, Wine Expert and Managing Director for Eisberg's SW Wines Europe, said: “We’re seeing a shift in the way consumers approach drinking, with quality and wellness now front of mind. 

“Our new Grenache Rosé is a direct response to this trend - a sophisticated option for those who love the Provence rosé experience but are looking to moderate their alcohol intake.”