Ben Lomond Gin unveils striking new bottle design

The refined new look enhances sustainability credentials, visual impact and practicality for bartenders, while retaining the distinctive identity that has become synonymous with the Ben Lomond Gin range.

 

The redesign follows the recent opening of Luss Distillery, the new brand home and distilling site for Ben Lomond Gin, located on the banks of Loch Lomond. The updated bottle will now feature across the brand’s full portfolio, including its original expression and flavoured variants.

 

A key feature of the redesign is the move to lighter-weight glass, improving sustainability while maintaining the premium feel of the bottle. New embossed detailing has also been introduced to enhance tactility and strengthen the visual connection to the brand’s signature diamond motif.

 

The bottle’s clean, four-sided diamond shape remains central to the design, reflecting Ben Lomond itself, which was once known as “Beacon Mountain”, and reinforces the brand’s connection to the landscape that inspires its spirits.

 

The label design has also been subtly refined, preserving recognisable elements such as the diamond shape and mountain illustration while introducing a cleaner, more contemporary finish. Premium paper stock, foil accents and gloss detailing elevate the overall presentation and improve shelf visibility.

 

Functionality for bartenders has also been a key focus. The bottle now features a smaller cork with a premium light wood finish and engraved logo detail, wrapped in a PVC capsule. The updated closure allows speed pourers to be easily fitted, supporting house gin listings and making the bottle more practical for high-volume bar environments.

 

The new packaging is now hitting shelves ahead of a busy summer, headlined by the brand’s presence at the 154th Open at Royal Birkdale as the Official Gin of The Open, where the new bottles will feature throughout the Ben Lomond Gin Garden.

 

Andrew Jack, Group Marketing Director of Loch Lomond Group, said: “While the spirit inside the bottle remains the same award-winning Ben Lomond Gin that people know and love, we saw an opportunity to evolve how the brand shows up on shelf and behind the bar while ensuring the bottle works just as well for bartenders as it does for consumers.

"We have worked hard to strengthen the sustainability of our packaging while also enhancing the bottle's premium stand-out and tactile quality. Crucially, by light weighting the bottle, we've unlocked meaningful cost efficiencies, savings we're already passing on to our customers through price and promotion to support them.

 

"We're excited to put the redesign centre stage this summer with a full activation at The Open. It's the perfect moment to celebrate the next chapter for Ben Lomond Gin as the brand continues to grow following the opening of Luss Distillery." 

 

The RRP is £29 across the full Ben Lomond Gin range. All expressions are available to purchase online via the Ben Lomond Gin and Luss Distillery websites. The Original Gin is listed in key retail partners including Waitrose, as well as Asda and Tesco stores in Scotland. The full flavoured range is available from Luss Distillery, Scottish Asda stores, Amazon, and specialist spirits and on-trade retailers.

 

For more information can be found at www.benlomondgin.com/