Altamura Distilleries Expands into Asia with New Distribution in Hong Kong and Mainland China

Altamura Distilleries, the Italian vodka brand distilled exclusively from 100% Italian durum wheat grown in Puglia’s Altamura region, has announced its official entry into Asia with new distribution partners Six Days Distro in Hong Kong and soon to land with Elire in China.

This expansion marks an important milestone for the brand, which has quickly become recognised in Europe and North America for its unique provenance and ultra-premium positioning. Altamura Vodka’s production process is unlike any other: distilled entirely from the same durum wheat that made the ancient city of Altamura famous for its DOP-certified bread, the vodka delivers a creamy mouthfeel, subtle nutty sweetness, and a long, elegant finish. With its distinctive Italian character, Altamura is carving out a new space in the global vodka category.

In Hong Kong, Altamura Distilleries has partnered with Six Days Distro, a forward-thinking independent distributor known for championing craft, artisanal, and independent drinks brands. Based in Sai Wan, Six Days has become one of the city’s most respected boutique drinks importers, with a portfolio spanning craft beers, premium spirits, and natural wines. With strong links to Hong Kong’s thriving cocktail scene and a proven track record of building cult international labels in Asia, Six Days will be instrumental in placing Altamura Distilleries Vodka in leading cocktail bars, luxury hotels, and curated retail spaces across the city.

In Mainland China, Altamura Distilleries will be represented by Elire, a Shanghai-based distributor with deep expertise in bringing premium spirits and lifestyle brands into the Chinese market. Headquartered in Jing’an District, Elire specialises in building imported brands through a blend of high-level strategy, luxury positioning, and hands-on activation. Their network spans international hotels, Michelin-starred restaurants, and exclusive members’ clubs, making them a trusted partner for brands seeking to connect with China’s new generation of sophisticated, globally minded consumers. Altamura Distilleries Vodka will launch in Shanghai before expanding to other major metropolitan centres including Beijing, Shenzhen, and Guangzhou.

James Goggin, Altamura Distilleries, commented: “Asia represents one of the most exciting growth opportunities for Altamura Distilleries. Hong Kong and Shanghai are global hubs for gastronomy, cocktails, and luxury culture, and we are delighted to partner with Six Days Distro and Elire. Both companies share our belief in craft, provenance, and authenticity, making them the perfect partners to bring Altamura Distilleries Vodka to discerning consumers in these markets.”

Altamura Distilleries entry into Asia follows a series of international launches, with distribution already established in the US, Italy, UK and 20+ international markets. In 2025, the brand announced its new sponsorship as the official vodka partner of The World’s 50 Best Hotels, cementing its position among the most influential tastemakers worldwide. Altamura Distilleries Vodka has also featured in leading cocktail bars, luxury hotels, and global cultural events, further strengthening its reputation as a vodka designed for both sipping and mixing at the highest level.